Helle and Mikkel Næsager founded Kostner, a company who use artificial intelligence and big data to analyse their clients’ it-infrastructure. With the company turning profits they have set their sights on expanding their business to the international market.

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This video talks about how to convince your boss that new hardware is a good idea. Watch Mikkel Naesager answer this question and learn what we do at Kostner. 

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Listen to Kostners own evangelist Mikkel Naesager talking at VMWorld Barcelona, revealing what is true and what is false. 

At Kostner we use facts and data, NOT hype and speculation.

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With all the hardware manufacturers launching new server lines with Intel’s latest CPUs, they are all forgetting the best reason of all to buy new HW.

Today the cost of hardware is no longer the most significant portion of the costs of running a server platform. For VMware platforms, the hardware typically makes up less than 30% of the cost. Power, VMware licenses, and Microsoft licenses make up the rest.

These costs all scale down with a decreasing footprint. What this means, is that the new Microsoft agreements such as the SCE, have an annual true-down opportunity.

VMware licenses are typically renewed every 3 years, so the lag is longer, but you can still reduce the cost.

The savings associated with replacing a 2 or 3 generation old hardware platform with a new one, is typically a reduction in hardware footprints and software costs of around 35-50%. This is huge. So if all this new hardware is making your wallet itch, go ahead, scratch that itch, buy some hardware, and the savings on power, OS and Virtualizer licenses will more than take care of the business case.

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Question #1: Which of these SQL Servers are running in a Active/Passive failover cluster?

In the fine print of the SQL Server licensing documentation, you can find, that if you are running an Active/Passive failover cluster, you need only license the active side of the cluster. Most Software Asset Management tools are unable to detect this, and without user input, will report the license requirement for both the active AND passive side of the cluster. Keeping in mind that each SQL Server Enterprise server drives Software Assurance costs of at least $8,000 a year, you don’t need to find a lot of these in order to reduce costs substantially.

Question #2: Which of these SQL Servers are Test or Development servers, only used by users with a Visual Studio Subscription (Formerly MSDN)?

Another thing that does not show up in SAM tools is the nature of the environment. Many development users and departments have Visual Studio Subscriptions. These include rights to use most Microsoft Software – including all versions of SQL Server – for test and development purposes. Non- Visual Studio Subscription end-users may access these systems as part of acceptance tests. Reviewing your list of SQL Servers with this perspective, we often find a number of test servers you shouldn’t be licensing separately.

Question #3: Could this database run on fewer, faster cores?

Looking at hardware utilization, we normally see nearly all SQL Servers being memory constrained. With the core-based licensing terms, having unused or underutilized CPU capacity is very, very expensive. Replacing existing multi-core CPUs with fewer-core CPUs, often with higher clock-frequencies, can reduce costs while boosting performance. Your DBA may balk – but 2-hour downtime to replace CPUs dwarfs compared to the multi-thousand dollars a year savings.

Kostner creates machine-based analytics software for optimizing license costs in Virtual Server environments. With our data analytics engine, it takes just 2 hours to get a complete picture of your current costs, and optimization potential. If you have any questions contact us at [email protected]

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